Europlakat d.o.o. started its digital era with an innovative creative solution naked eye 3D, which the company achieved in cooperation with one of the leading domestic teleoperators A1 Croatia. For this project, Europlakat has provided a unique corner LED screen in Croatia at the most frequent intersection in Zagreb, at the corner of Držićeva and Vukovarska streets, which passes more than 200,000 people a day.
The originality and interestingness of this innovation in the world of outdoor advertising is that using advanced projections to passers-by with animated elements it creates an optical illusion of looking into a 3D image that pops out of the frame of an advertising screen like objects in the real world.
With this project, Europlakat d.o.o., a member of JCDecaux Group, has confirmed its position on the list of world’s leading companies in outdoor advertising.